Assembly

Mailchimp Fictitious Brand








The fictitious brand library needed refreshed brands after the 2018 rebrand. Mailchimp's new brand aesthetic called for a refined look without any of the poppier color choices or surrealist nods in imagery created previously. Assembly and Tandu were both created during this time. Up to this point, these two brands received the biggest productions, which I directed, shooting on location in Los Angeles.


Art Director (Photography)
Lizzy Johnston
Brand Design Lead Kristie Feltner
Photographer Noah Web 
Client Mailchimp
Updated 24.10.31