Devices
Mailchimp’s Stock Photography Library
As a tech company selling a digital product, Mailchimp needed device photography that did not look like generic stock imagery. Instead, it needed product photography that looked distinctly Mailchimp. Building this library took five years of iteration and aesthetic development. The library grew to 150+ images across seven productions, serving as core product imagery across Mailchimp's marketing channels from 2020 to 2025.
Art Director (Photography) Lizzy Johnston
Brand Design Lead Kristie Feltner
Photography Jonpaul Douglass, Albrica Tierra, Jamie Hopper
Client Mailchimp
Brand Design Lead
Photography
Client