Escultura Eyewear
Mailchimp Fictitious Brand
Elevated, artistic, contemporary.
Escultura Eyewear refined the visual style of Mailchimp’s fictitious brands. Previous brands played with the quirk and color palette of Mailchimp’s brand aesthetic, while Escultura crafted a design-forward, contemporary art style. It became one of the most frequently pulled libraries among Mailchimp designers, offering a sharp contrast to the brand's more lifestyle-driven identities.
We commissioned original sculptures for the set design so the brand had authentic artwork to push the fine art narrative.
One of the biggest creative challenges was the eyewear itself. To avoid copyright infringement, we purchased generic frames, reshaping them in post, which required close collaboration between on-set photography and retouching so the final eyewear looked sophisticated and modern.
Art Director (Photography)
Brand Design Lead
Brand Photographer
Brand Designer
Senior Producer
Client