Mailchimp Fictitious Brand

Flexstart was made for people on the go. In these hectic times, not everyone can get to a gym. With Flexstart, gyms become unnecessary, irrelevant, obsolete. Download the app, choose the virtual training sessions that make sense for your fitness level, then work out anywhere—the park, the office, your living room.

Flexstart is the first fictitious brand we created at Mailchimp. Shot during Covid-19 this was also the first shoot directed remotely. The fictitious brand library grew to 20+ brands, and Flexstart remained the most used brand created, so much so that an additional shoot was done to refresh the Flexstart library.