Kroma Dry Cleaning
Mailchimp Fictitious Brand
Konstantin opened Kroma Dry Cleaning to continue his Latvian family business legacy. While Kroma’s meticulous dry cleaning process ensures your colors never run, Konstantin’s passion for true colors bleeds through everything he does. An artist in his own right, Konstantin sees himself as a preservationist of all your favorite pieces.
Kroma Dry Cleaning was intended to be an experiment in a new potential creative direction and branch for Mailchimp's fictitious brands. The imagery was intentionally saturated and set-driven, creating a clear divide between photography meant to convey authentic, real-life scenarios and photography meant to be attention-grabbing and fun for the sake of being fun. This was the first brand I fully conceptualized on my own, storyboarding each scene.
Art Director (Photography)
Photographers
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