Seedling Soda Co.
Mailchimp Fictitious Brand
Drawing equal influence from farmhouse breweries,
quirky CBD seltzers, and the growing all-natural/good-for-you
beverage space, Seedling Soda Co. is the first of its kind. Seedling
incorporates ingredients—anything from beets to basil, butternut
squash to watermelon—grown on the founders’ California farm.
Seedling Soda Co. was one of the first fictitious brands created at Mailchimp. It set the bar for creativity with its exploratory aesthetic and vibrant use of color. The challenge was meeting the expectations of a demanding shot list while protecting time on set to experiment with the lighting style that Seedling Soda Co. became known for. One of the biggest challenges was resourcing, as this brand was shot during the height of COVID-19 lockdown, when casting and crewing safely meant working within tight constraints.
Seedling Soda Co. was one of the first fictitious brands created at Mailchimp. It set the bar for creativity with its exploratory aesthetic and vibrant use of color. The challenge was meeting the expectations of a demanding shot list while protecting time on set to experiment with the lighting style that Seedling Soda Co. became known for. One of the biggest challenges was resourcing, as this brand was shot during the height of COVID-19 lockdown, when casting and crewing safely meant working within tight constraints.
Art Director (Photography)
Brand Design Lead
Brand Photographer
Brand Designer
Client
Brand Design Lead
Brand Photographer
Brand Designer
Client