Tandu
Mailchimp Fictitious Brand
Tandu is a female-owned outdoor lifestyle brand specializing in manufacturing bicycle bags. They believe that adventure cycling is for every body.
The fictitious brand library needed refreshed brands after the 2018 rebrand. Mailchimp's new brand aesthetic called for a refined look without any of the poppier color choices or surrealist nods in imagery created previously. Assembly and Tandu were both created during this time. Up to this point, these two brands received the biggest productions, which I directed, shooting on location in Los Angeles.
Art Director (Photography)
Brand Design Lead
Photographer
Client