The Potted Planter
Mailchimp Fictitious Brand
For Amelia, home is wherever the greenhouse is. But, why not bring the greenhouse home? When Amelia launched The Potted Planter, the goal was to share her undying love for all things botanicals with others. In the process, she hoped to grow a community of gardening newbies and green thumbs who, like her, believe plants are people, too.
Location was paramount for The Potted Planter. After shooting Big Mood Spa and Seedling Soda, we wanted an authentic environment that was truly real-world. This was the first brand the in-house team shot on location and not in a studio. We also cast our first mature model to appeal to a wider customer base.
Art Director (Photography)
Brand Design Lead
Brand Photographer
Client